For non-artists (hell even for some other artists) it can be difficult to “see” what is in my head. That’s where proofs come in. They don’t tell the whole story (where’s the fun/surprise in that?) but they give my clients just enough information to feel comfortable and suggest changes if necessary. Aside from my sketchbook, proofs are best way to take a look inside my thought process. (Speaking of proofs- here is a sneak peek of one for a project I’m currently working on.)