Good Design: Optimo Fine Hats

Optimo Hat Company design work by Knoed

My dad is known for his Stetson style hats-his outfit just isn't complete without one. While many actually are Stetson's, he is always game for a new hat as long as it "feels right" and is of great quality. When I saw Optimo's hats I immediately thought of him.

Now let's get to the good design part. Optimo's branding is both polished and professional with a touch of historic charm. I love their font and color choices, (both in print and on their site) as well as the use of tons of white space, but I especially love the instructions printed on paper shaped to the inside of the hat. What a wonderful touch!

Speaking of a wonderful touch, they never use glue on their hats. Impressive, right? Everything is held in place by artful folding and thread. Talk about craftsmanship.